The Top Eight Uses of Promotional Products
- Promote goodwill/image
- Reinforce marketing of existing products, services, facilities
- Recognize employee performance
- Generate sales leads
- Promote trade show traffic
- Introduce new products, services, facilities
- Stimulate employee sales performance
- Stimulate employee productivity
The use of promotional products is most effective when the target audience is specifically identified. Items can then be selected to appeal to that audience, creating a positive response and eliminating waste distribution.
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